Podcast Amplify attrition report

The charts show a living medium. The search index is a graveyard.

We read 15,309 podcast RSS feeds found by searching for a topic. 38.8% have not published an episode in over a year. Among the 4,747 shows we found in Apple's genre charts instead, only 6.3% have. Same medium, same week, two completely different pictures, depending only on how you go looking.

Computed live from our database, 5 September 2026, 18:19 UTC.

38.8% of podcasts found by topic search are dead 5,943 of 15,309 shows
6.3% of podcasts found in the Top charts are dead 299 of 4,747 shows

That gap is the finding. A Top chart can only ever show you shows that are currently ranking, so it is incapable of showing you attrition. Search the same platform by subject and you get the shows nobody is listening to any more, still listed, still recommendable, still carrying a contact address that nobody reads.

Everything below describes the search-discovered cohort of 15,309 shows. The chart cohort is excluded because it cannot answer a question about death.

The state of 15,309 searchable feeds

4,537 of them have been silent for more than two years.

Podfade has a cliff edge

The strongest predictor of whether a podcast is still alive is simply how many episodes it made. Of shows that never got past three, 81.2% are dead. Of shows that passed a hundred, 13.5% are.

Share of shows that are dead, by how many episodes they ever made
0%25%50%75%100%1 to 3 episodes1,790 shows1 to 3 episodes: 81.2%81.2%4 to 10 episodes1,775 shows4 to 10 episodes: 66.3%66.3%11 to 25 episodes2,042 shows11 to 25 episodes: 55%55%26 to 50 episodes1,940 shows26 to 50 episodes: 41.2%41.2%51 to 100 episodes2,380 shows51 to 100 episodes: 27.9%27.9%100+ episodes5,370 shows100+ episodes: 13.5%13.5%

Search-discovered cohort, 15,309 feeds. Dead = no episode in 365 days.

The average living podcast here has published 215 episodes. The average dead one managed 50.

Which subjects die fastest

Share of shows that are dead, by subject
0%25%50%75%100%Crypto and Web31,064 showsCrypto and Web3: 58.8%58.8%AI425 showsAI: 54.8%54.8%Industry and trade2,920 showsIndustry and trade: 43.4%43.4%Marketing1,752 showsMarketing: 42.9%42.9%Business2,435 showsBusiness: 34.9%34.9%Entrepreneur760 showsEntrepreneur: 34.7%34.7%Health867 showsHealth: 22.8%22.8%Finance900 showsFinance: 20.9%20.9%

Crypto and AI, the two fastest-growing subjects in podcasting, are also the two that quit most. A plausible reading is who starts them: a show launched to ride a market stops when the market moves, while shows launched by practitioners with a business behind them keep publishing, because the podcast is not the product.

Read this chart with the method in mind. Our search terms are weighted towards business and technology, so these subjects are sampled far more heavily than health or culture. The comparison between subjects is sound. The mix is not representative of podcasting as a whole, and we have not corrected for it.

When they stopped

Year in which a now-dead show published its final episode
2017: 92 shows9220172018: 189 shows18920182019: 362 shows36220192020: 751 shows75120202021: 882 shows88220212022: 678 shows67820222023: 764 shows76420232024: 1,061 shows1,06120242025: 938 shows9382025

The most recent year is always understated: a show that went quiet a few months ago has not yet crossed the twelve-month line.

Why this matters if you pitch podcasts

Of the 9,473 searchable shows that publish their own contact address, 43.1% are dead. Buy a podcast contact list and better than a third of it is people who stopped podcasting, sometimes years ago. They will not reply, and a better subject line will not change that.

This is also why we check. Our own directory filters on recent publishing before a show is offered as a pitch target, because an opportunity that cannot answer is not an opportunity.

Method, in full

What we did

We hold podcasts for which we have read the show's own RSS feed and recorded the publication date of its most recent episode. Nothing here uses platform-reported figures. Dead means no new episode for 365 days or more. Every number recomputes when this page loads.

How the shows were found, and why it changes the answer

Shows reached our directory by three routes, and they do not measure the same thing:

An earlier version of this page blended the two and quoted the average. That average described no real population, and we have corrected it.

The sample is not representative, and here is exactly how

The 164 search terms were chosen for a commercial directory, not for a survey. 117 of them, 71%, cover business, technology, crypto and marketing. Health has five terms, lifestyle five, culture seven. We have therefore heavily oversampled the subjects our own data shows die fastest, and undersampled the most durable ones. Read the headline as the attrition rate among business-and-technology-leaning podcasts findable by topic search, which is what it is, and not as a figure for podcasting as a whole.

Other limits worth stating

A feed that moved host without a redirect looks dead when it is not. A seasonal show on a long break between series is counted as dead. Shows never listed anywhere we look are absent entirely. The sample skews English-language, and the storefronts crawled are Great Britain, the United States, Ireland, Australia and Canada.

Source and citation

Publisher
Podcast Amplify
Dataset
Podcast attrition report, search-discovered cohort
Sample
15,309 podcast RSS feeds read directly at source
Contrast cohort
4,747 chart-discovered feeds
Definition
Dead = no episode published in 365 days or more
Computed
5 September 2026, 18:19 UTC, live on page load
URL
podcastamplify.co.uk/dead-podcasts/

Suggested citation. Podcast Amplify, Podcast attrition report, 2026. podcastamplify.co.uk/dead-podcasts/

These figures are free to quote with attribution and a link to this page. If you are writing about this and want a cut we have not published, by country, cadence, or subject in more detail, ask and we will run it, usually the same day.