BM
Artwork for B2B Marketing: The Provocative Truth
Marketing & Media

B2B Marketing: The Provocative Truth

Hosted by alan..

Should you pitch it?

Guest activity
Often has guests
95% of recent episode titles look like interviews
Episode length
31 min
Median of recent episodes. That is the commitment you would be asking for.
Publishing
Monthly
103 episodes · last 2026-09-01
Language
English
The feed says "en" without a region, so the country is unknown.
Where it's from
Not established
No .uk domain and no region in the feed language. Apple reports the storefront, not the show, so we do not guess.
Reach
59
Percentile among shows you could realistically get on. Not a download count.
Check whether they charge. Some shows sell guest slots rather than booking them, and rates in some fields run to thousands. Nothing in a podcast feed reliably says so, so we do not claim either way. Ask before you write the pitch.
Worth a pitch. This show publishes its own contact, sits outside the national chart, is independently published, and its recent episodes show it books guests.

What the show says about itself

B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com . Hosted on Acast. See acast.com/privacy for more information.

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

  1. What AI misses about customer insight with Frances Fenemore, Vice President of Global Demand and AI Transformation at Delinea
  2. AI isn’t killing B2B agencies – it’s exposing what clients really value with Annabel Atchison of IONOS Group
  3. Why reputation alone is no longer enough in legal marketing with Tricia Weener, Chief Marketing & Business Development Officer at Linklaters
  4. What it takes to align brand, people and strategy in professional services with Paola Garbini, Head of Marketing Europe at Oliver Wyman
  5. How brand drives growth in reputation-led legal markets with Lee Grunnell, CMO at Womble Bond Dickinson [Special Edition: Law Firms]
  6. Navigating B2B brand architecture: house of brands vs. branded house with Ifeoma Jibunoh, Group CMO of Cassava Technologies

This show publishes a contact

We hold the address this show publishes in its own feed. Addresses and drafted pitches are part of a plan. Browsing stays free, and we never send on your behalf.

Tell me when pitching opens