How to get on Behind the Books: pitching, format and contact

Should you pitch it?

Guest activity

Often has guests

85% of recent episode titles look like interviews

Episode length

80 min

Median of recent episodes. That is the commitment you would be asking for.

Publishing

Monthly

11 episodes · last 2026-09-29

Language

English

The feed says "en" without a region, so the country is unknown.

Where it's from

Not established

No .uk domain and no region in the feed language. Apple reports the storefront, not the show, so we do not guess.

Reach

55

Percentile among shows you could realistically get on. Not a download count.

Check whether they charge. Some shows sell guest slots rather than booking them, and rates in some fields run to thousands. Nothing in a podcast feed reliably says so, so we do not claim either way. Ask before you write the pitch.

Worth a pitch. This show publishes its own contact, sits outside the national chart, is independently published, and its recent episodes show it books guests.

How this show compares to other business & finance podcasts

Most episodes here are interviews, well above the Business & Finance norm, so the format is already built around having someone on.

Measured against every business & finance podcast in the directory that has published in the last year.

	This show	Category average
Episodes featuring a guest	85%	22%
Episodes in the last 90 days	7	7
Typical episode length	80 min	34 min
Episodes published in total	11	100
Reach percentile	55	50

Reach is a percentile among shows you could realistically get booked on, built from chart history, longevity, activity and cadence. It is not a download figure. Nobody outside a show can see those.

What the show says about itself

Behind the Books is where real bookkeeping meets real life. Hosted by Kenn + Sandi from NZQBA, this podcast goes beyond the numbers to talk about what it actually takes to run and grow a bookkeeping business in New Zealand. From tricky client conversations and pricing challenges to systems, boundaries, and everything in between — nothing is off the table. We share honest insights, practical tips, and the kind of conversations Bookkeepers are already having behind the scenes. If you’ve ever felt overwhelmed, underpaid, or unsure what the “right” way is — you’re not alone. This is your space to

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

Work Smarter, Not Harder: Automating your bookkeeping business with Heidi Wruck
You don’t need to know every app: smarter software decisions with Courtney Wilson
More than “Just a Bookkeeper”: building a practice that lasts with Cassandra Scott
Bookkeepers are more valuable than they think with David Morrison
From self-doubt to success: building a bookkeeping business with Mel Weston
Leadership, Customer Experience and the Future of Technology with Adriana Cavallo

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Create an account and draft one pitch, with the contact address, at no cost and with no card. You review it and send it yourself from your own inbox. This show publishes its own inbox, which is the strongest route there is. We never send on your behalf and never invent an address.

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Similar podcasts

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Every show A to Z

Common questions

Does Behind the Books accept guests?

Often has guests. This show interviews people regularly. This is our reading of the show's recent episode titles, not a statement from the show itself.

How do I contact Behind the Books?

Yes. Behind the Books publishes a contact address in its own RSS feed, and it is the show's own inbox rather than a shared network desk. We hold it and release it to people on a plan. We never invent an address and never send a pitch on your behalf.

How often does Behind the Books publish?

It publishes about once a month. There are 11 episodes in the feed. Episodes run about 80 minutes.

Is Behind the Books still active?

Yes. It has published within the last 90 days.