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Artwork for Business of Story
Marketing & Media

How to get on Business of Story

Hosted by Park Howell, Brand Story Strategist.

Show website ↗ Listen on Apple ↗

Should you pitch it?

Guest activity
Sometimes has guests
35% of recent episode titles look like interviews
Episode length
53 min
Median of recent episodes. That is the commitment you would be asking for.
Publishing
Weekly+
584 episodes · last 2026-10-08
Language
English
The feed says "en" without a region, so the country is unknown.
Where it's from
Not established
No .uk domain and no region in the feed language. Apple reports the storefront, not the show, so we do not guess.
Reach
96
Percentile among shows you could realistically get on. Not a download count.
Check whether they charge. Some shows sell guest slots rather than booking them, and rates in some fields run to thousands. Nothing in a podcast feed reliably says so, so we do not claim either way. Ask before you write the pitch.
Worth a pitch. This show publishes its own contact, sits outside the national chart, is independently published, and its recent episodes show it books guests.

How this show compares to other marketing & media podcasts

Episodes run noticeably longer than the Marketing & Media average, so prepare for a conversation rather than a short segment.

Measured against every marketing & media podcast in the directory that has published in the last year.

This show Category average
Episodes featuring a guest 35% 23%
Episodes in the last 90 days 14 7
Typical episode length 53 min 30 min
Episodes published in total 584 121
Reach percentile 96 50

Reach is a percentile among shows you could realistically get booked on, built from chart history, longevity, activity and cadence. It is not a download figure. Nobody outside a show can see those.

What the show says about itself

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

  1. #588. Sean Schroeder: The False Summit Every Brand Builder Climbs
  2. #587. Parker Howell: How to Use AI as Your Slop-Free Creative Amplifier
  3. #586. Magda Adamska: Four Strategic Traps That Destroy Even Iconic Brands
  4. #585. Attia Qureshi: How to Negotiate Sales and Marketing Into Telling One Story
  5. #584. Matt Beezley: AI Is Either Ignoring Your Brand or Reinventing it. Here's The Fix
  6. #583. Lindsey Busfield: Own Your Niche. Govern Your Story. Win Your Market.
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Every show A to Z

Common questions

Does Business of Story accept guests?

Sometimes has guests. Interviews appear alongside other formats. This is our reading of the show's recent episode titles, not a statement from the show itself.

How do I contact Business of Story?

Yes. Business of Story publishes a contact address in its own RSS feed, and it is the show's own inbox rather than a shared network desk. We hold it and release it to people on a plan. We never invent an address and never send a pitch on your behalf.

How often does Business of Story publish?

It publishes at least once a week. There are 584 episodes in the feed. Episodes run about 53 minutes.

Is Business of Story still active?

Yes. It has published within the last 90 days.