MD
Artwork for MAFFEO DRINKS: The Lab
Marketing & Media

How to get on MAFFEO DRINKS: The Lab

Hosted by Chris Maffeo.

Should you pitch it?

Guest activity
Often has guests
75% of recent episode titles look like interviews
Episode length
19 min
Median of recent episodes. That is the commitment you would be asking for.
Publishing
Weekly+
125 episodes · last 2026-09-10
Language
English
The feed says "en" without a region, so the country is unknown.
Where it's from
Not established
No .uk domain and no region in the feed language. Apple reports the storefront, not the show, so we do not guess.
Reach
84
Percentile among shows you could realistically get on. Not a download count.
Check whether they charge. Some shows sell guest slots rather than booking them, and rates in some fields run to thousands. Nothing in a podcast feed reliably says so, so we do not claim either way. Ask before you write the pitch.
Worth a pitch. This show publishes its own contact, sits outside the national chart, is independently published, and its recent episodes show it books guests.

How this show compares to other marketing & media podcasts

Most episodes here are interviews, well above the Marketing & Media norm, so the format is already built around having someone on.

Measured against every marketing & media podcast in the directory that has published in the last year.

This show Category average
Episodes featuring a guest 75% 24%
Episodes in the last 90 days 14 7
Typical episode length 19 min 30 min
Episodes published in total 125 118
Reach percentile 84 50

Reach is a percentile among shows you could realistically get booked on, built from chart history, longevity, activity and cadence. It is not a download figure. Nobody outside a show can see those.

What the show says about itself

The Maffeo Drinks Podcast is a leading business podcast in the drinks industry. More than 130 episodes. Listened to in more than 120 countries. This podcast closes the gap between Bottom-up reality and Top-down expectations with conversations about how brands are actually built, from the field, not the boardroom. Hosted by Chris Maffeo, founder of MAFFEO DRINKS, with over 20 years across 30+ markets. Guests include some of the top voices in the Beverage Industry. Founders, Directors, Top Brands and Distributors such as Mark Ward, Jack Orr-Ewing, Maurice Doyle, Ben Branson, Heather Greene, Phil

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

  1. The World’s Best-Selling Limoncello Didn’t Happen By Chance | Micaela Pallini | Pallini | Ep. 131
  2. Build The Category, Not Just The Brand | with Marcus Pedersen | Bottom-Up Cut #009
  3. Why Farming Beats Hunting In The Drinks Trade | with Philip Duff | Bottom-up Cut #008
  4. How To Measure Trade Advocacy And What Actually Builds Brands In The On-Trade | Claire Warner | EP 130
  5. 50 Loyal Accounts Beat 300 Weak Ones | with Kaitlin Wilkes | The Ada Coleman Project | Bottom-Up Cut #007
  6. Be Your Brand’s First Salesman, Then Fire Yourself | with Paul Hletko | Few Spirits | Bottom-Up Cut #006
You do not have an active subscription to pitch

Sign up for a free pitch today

Create an account and draft one pitch, with the contact address, at no cost and with no card. You review it and send it yourself from your own inbox. This show publishes its own inbox, which is the strongest route there is. We never send on your behalf and never invent an address.

Create a free account

No card needed for the free pitch. See what the plans include if you want more than one.

Common questions

Does MAFFEO DRINKS: The Lab accept guests?

Often has guests. This show interviews people regularly. This is our reading of the show's recent episode titles, not a statement from the show itself.

How do I contact MAFFEO DRINKS: The Lab?

Yes. MAFFEO DRINKS: The Lab publishes a contact address in its own RSS feed, and it is the show's own inbox rather than a shared network desk. We hold it and release it to people on a plan. We never invent an address and never send a pitch on your behalf.

How often does MAFFEO DRINKS: The Lab publish?

It publishes at least once a week. There are 125 episodes in the feed. Episodes run about 19 minutes.

Is MAFFEO DRINKS: The Lab still active?

Yes. It has published within the last 90 days.

Similar shows you could pitch

Same category, publishing their own contact, and still active. If this show is not the right fit, one of these may be.