MU
Artwork for Measure Up
Marketing & Media

How to get on Measure Up

Hosted by Jim Gianoglio, Simon Poulton.

Should you pitch it?

Guest activity
Often has guests
80% of recent episode titles look like interviews
Episode length
50 min
Median of recent episodes. That is the commitment you would be asking for.
Publishing
Dormant
43 episodes · last 2026-06-03
Language
English (US)
Declared in the feed as en-us.
Where it's from
Outside the UK
The feed declares en-us.
Reach
26
Percentile among shows you could realistically get on. Not a download count.
Check whether they charge. Some shows sell guest slots rather than booking them, and rates in some fields run to thousands. Nothing in a podcast feed reliably says so, so we do not claim either way. Ask before you write the pitch.
Worth a pitch. This show publishes its own contact, sits outside the national chart, is independently published, and its recent episodes show it books guests.

How this show compares to other marketing & media podcasts

It publishes less often than most Marketing & Media shows, so expect a longer lead time and fewer available slots.

Measured against every marketing & media podcast in the directory that has published in the last year.

This show Category average
Episodes featuring a guest 80% 23%
Episodes in the last 90 days 0 7
Typical episode length 50 min 31 min
Episodes published in total 43 122
Reach percentile 26 50

Reach is a percentile among shows you could realistically get booked on, built from chart history, longevity, activity and cadence. It is not a download figure. Nobody outside a show can see those.

What the show says about itself

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

  1. Agentic MMM with Dr. Luca Fiaschi (PyMC Labs)
  2. Live @ MeasureCamp New York! Synthetic Data in Marketing with Winston Li & T.S. Kelly
  3. Google Analytics Alternatives with Jason Packer
  4. Marketing Mix Madness: Challenges & Realities of MMM, with Henry Innis
  5. Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling
  6. Retail Media Networks: Measurement Challenges & Opportunities with Skye Frontier
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Similar podcasts

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You Can Measure ANYTHING ® - The Podcast education · 65 episodes Closest match What's in Your Data? technology · 29 episodes Closest match Data & AI Culture Podcast Technologie · 220 episodes Closest match Lights On Data Show education · 180 episodes Closest match Mighty Measure - Stories and strategies of meaningful impacts in business and beyond... 💚 business · 48 episodes Closest match Data Wars Podcast technology · 17 episodes Closest match

Every show A to Z

Common questions

Does Measure Up accept guests?

Often has guests. This show interviews people regularly. This is our reading of the show's recent episode titles, not a statement from the show itself.

How do I contact Measure Up?

Yes. Measure Up publishes a contact address in its own RSS feed, and it is the show's own inbox rather than a shared network desk. We hold it and release it to people on a plan. We never invent an address and never send a pitch on your behalf.

How often does Measure Up publish?

It has not published in a long time, so there is no current schedule. There are 43 episodes in the feed. Episodes run about 50 minutes.

Is Measure Up still active?

Yes. It has published within the last year.