TD
Artwork for The Dealer Playbook
Business & Finance

How to get on The Dealer Playbook

Hosted by Michael Cirillo.

Should you pitch it?

Guest activity
Rarely has guests
5% of recent episode titles look like interviews
Episode length
34 min
Median of recent episodes. That is the commitment you would be asking for.
Publishing
Weekly+
701 episodes · last 2026-10-06
Language
English
The feed says "en" without a region, so the country is unknown.
Where it's from
Not established
No .uk domain and no region in the feed language. Apple reports the storefront, not the show, so we do not guess.
Reach
96
Percentile among shows you could realistically get on. Not a download count.
Confirmed by the show updated 2026-10-13
Takes pitches
Yes
Paid slot
Not stated
Reachable, but check the format. The contact is the show's own and it is independently published, but recent episode titles show little sign of interviews. Read a few before pitching.

How this show compares to other business & finance podcasts

This show runs interviews less often than most Business & Finance podcasts, so a guest pitch is a longer shot here.

Measured against every business & finance podcast in the directory that has published in the last year.

This show Category average
Episodes featuring a guest 5% 22%
Episodes in the last 90 days 13 7
Typical episode length 34 min 34 min
Episodes published in total 701 98
Reach percentile 96 50

Reach is a percentile among shows you could realistically get booked on, built from chart history, longevity, activity and cadence. It is not a download figure. Nobody outside a show can see those.

What the show says about itself

The Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

  1. “AI Can’t Find You” — Why AI Is Skipping Your Dealership Website | Wade Kerzie, Founder Kerzie AI
  2. “I Didn’t Have to Chase Ups” — Car Sales Systems Behind 64 Cars in 15 Days | Kevin Rudolph, Sales Team Leader at Royal Buick GMC
  3. “Stop Doing The Memes” — What Actually Works for Dealers on Social Media | Charlie Czerniawski, Car Sales Manager at Sansone Toyota
  4. "Forget the Gimmicks" - How to Win Customers for Life | Hank Ebeling, Owner and Lead Coach at H4 Training
  5. "Sold 300+ Used Cars" - This Ford Store Cracked The Used Car Game | Rob Ruth, President - Bob Ruth Ford
  6. "We Want To Actively Give Back" — An Independent Dealer On Trust Over Ad Spend | Travis Baldwin, Vice President at Best Deal Auto Sales
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Precision Farming Dealer Podcast business · 149 episodes Closest match Driving Performance leisure · 20 episodes Closest match The Sensei Playbook business · 36 episodes Closest match VADA Live leisure · 100 episodes Closest match The Overdrive Podcast: By Christian Brothers Automotive business · 94 episodes Closest match To All The Cars I've Loved Before: Classic Car Restoration, JDM, and Automotive History Automotive · 168 episodes Closest match

Every show A to Z

Common questions

Does The Dealer Playbook accept guests?

Yes. The show has confirmed directly that it accepts guest pitches.

How do I contact The Dealer Playbook?

Yes. The Dealer Playbook publishes a contact address in its own RSS feed, and it is the show's own inbox rather than a shared network desk. We hold it and release it to people on a plan. We never invent an address and never send a pitch on your behalf.

How often does The Dealer Playbook publish?

It publishes at least once a week. There are 701 episodes in the feed. Episodes run about 34 minutes.

Is The Dealer Playbook still active?

Yes. It has published within the last 90 days.