How to get on The Initial: pitching, format and contact

Should you pitch it?

Guest activity

Sometimes has guests

29% of recent episode titles look like interviews

Episode length

36 min

Median of recent episodes. That is the commitment you would be asking for.

Publishing

Monthly

16 episodes · last 2026-09-28

Language

English (US)

Declared in the feed as en-us.

Where it's from

Outside the UK

The feed declares en-us.

Reach

46

Percentile among shows you could realistically get on. Not a download count.

Check whether they charge. Some shows sell guest slots rather than booking them, and rates in some fields run to thousands. Nothing in a podcast feed reliably says so, so we do not claim either way. Ask before you write the pitch.

Worth a pitch. This show publishes its own contact, sits outside the national chart, is independently published, and its recent episodes show it books guests.

How this show compares to other marketing & media podcasts

On every measure we hold, this show sits close to the middle of its category. That is not a criticism: an ordinary show with a real audience and a published contact is exactly what a first booking usually looks like.

Measured against every marketing & media podcast in the directory that has published in the last year.

	This show	Category average
Episodes featuring a guest	29%	23%
Episodes in the last 90 days	4	7
Typical episode length	36 min	31 min
Episodes published in total	16	122
Reach percentile	46	50

Reach is a percentile among shows you could realistically get booked on, built from chart history, longevity, activity and cadence. It is not a download figure. Nobody outside a show can see those.

What the show says about itself

What does it take to build a healthy in-house experimentation program? Find out in these candid conversations with the leaders running 100 - 500+ A/B tests a year at Vinted, Preply & Diary of a CEO, and more. Get the recipes, frameworks, and lessons you need to run your own in-house experimentation program. Episodes released twice a month. Host, Lucia van den Brink, is Founder of The Initial, the agency that builds, runs & hands over experimentation capabilities for brands like Semrush, British Airways and Bolt Pharmacy. Find out more: https://the-initial.com/

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

Why Is Nobody Acting on Your A/B Test Results? Here's Why & What to Do About It
How You Can Build an Experimentation Program from Scratch (from the Senior Optimization Manager at The AA)
You're Already in Love With the Solution (That's the Problem)
Stop Testing Only Your Website — There's a Whole World Out There
I Do Stand-Up Comedy and A/B Testing (Turns Out They're the Same Thing)
Blinkist: 'Onboarding Best Practice' failed 😳

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Every show A to Z

Common questions

Does The Initial accept guests?

Sometimes has guests. Interviews appear alongside other formats. This is our reading of the show's recent episode titles, not a statement from the show itself.

How do I contact The Initial?

Yes. The Initial publishes a contact address in its own RSS feed, and it is the show's own inbox rather than a shared network desk. We hold it and release it to people on a plan. We never invent an address and never send a pitch on your behalf.

How often does The Initial publish?

It publishes about once a month. There are 16 episodes in the feed. Episodes run about 36 minutes.

Is The Initial still active?

Yes. It has published within the last 90 days.