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Artwork for Truth, Lies and B2B Growth
Marketing & Media

Truth, Lies and B2B Growth

Hosted by ROMI.

Show website ↗ Listen on Apple ↗

Should you pitch it?

Guest activity
Sometimes has guests
30% of recent episode titles look like interviews
Episode length
35 min
Median of recent episodes. That is the commitment you would be asking for.
Publishing
Occasional
26 episodes · last 2026-07-23
Language
English (UK)
Declared in the feed as en-gb.
Where it's from
United Kingdom
The feed declares en-gb.
Reach
52
Percentile among shows you could realistically get on. Not a download count.
Check whether they charge. Some shows sell guest slots rather than booking them, and rates in some fields run to thousands. Nothing in a podcast feed reliably says so, so we do not claim either way. Ask before you write the pitch.
Worth a pitch. This show publishes its own contact, sits outside the national chart, is independently published, and its recent episodes show it books guests.

What the show says about itself

Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B. Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy. Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI

Recent episodes

Straight from the feed. The quickest way to judge whether your angle fits.

  1. B2B Demand Generation in 2026: Why Lead Gen Isn’t Enough
  2. Build a Buyer Intent Engine That Actually Works
  3. How to Build a B2B Content Strategy That Gets Discovered
  4. The B2B website playbook that will drive pipeline in 2026
  5. SaaS GTM secrets unlocked for complex B2B sales, with Dave Boyce
  6. When hiring a Fractional CMO makes sense (and when it doesn’t) with Sam Butterworth

This show publishes a contact

We hold the address this show publishes in its own feed. Addresses and drafted pitches are part of a plan. Browsing stays free, and we never send on your behalf.

Tell me when pitching opens